Project Type
Branding, Social Media Strategy + Management
Client
Pinehurst Design Build led by Tom Gilday
Profile & Industry
A boutique design-build firm in the DC metro area specializing in high-end residential projects.
Elevating Online Presence Through Consistent, Engaging Content
Objective:
• Grow the firm’s online presence organically.
• Increase social media following among local vendors, trusted partners, clients (past and potential), and industry accounts.
• Showcase transformative projects with a focus on before-and-after content, video reels, and behind-the-scenes insights.
• Establish brand consistency and visibility while highlighting Pinehurst’s craftsmanship and personalized service.
• Increase social media following among local vendors, trusted partners, clients (past and potential), and industry accounts.
• Showcase transformative projects with a focus on before-and-after content, video reels, and behind-the-scenes insights.
• Establish brand consistency and visibility while highlighting Pinehurst’s craftsmanship and personalized service.
01. Brand Identity Refresh
Develop a consistent visual style across all content, using premium golf imagery, polished graphics, and dynamic videos that convey Eventia’s high-end positioning.
02. Social Media Strategy
Position Eventia as a thought leader in the luxury event space with event recaps, client spotlights, and industry insights.
03. Content Creation
Focus on visual storytelling – immersive Reels, carousel posts showcasing past events, and behind-the-scenes looks at upcoming experiences.
Results:
- Increased social media engagement through consistent, visually compelling content across platforms.
- Elevated brand visibility among corporate clients, sponsors, and event planners through targeted email marketing and LinkedIn campaigns.
- Stronger brand positioning as a premier event partner in the luxury golf space, attracting new business and securing repeat clients.



